An AI assistant sends the CFO persona to a pricing page. The CFO would not buy: Contact sales is not a price.

New · October 2026

Barbwire in your AI assistant

Ask Claude, Codex, Cursor or GitHub Copilot to send a persona to your site. It reads why they would not buy, finds the page that stopped them, and helps you fix it in the same chat.

What you can ask

“Send the CFO to our pricing page and tell me what stopped them.”
“Which issues on example.com cost us buyers? Start with the worst one.”
“I just shipped the new pricing. Send the same personas again and compare.”
“Mark the price fix done and close the issue.”
“Our CFOs never need a demo. Take that worry off the CFO persona.”

Connect it

One address for every app: https://barbwire.ai/mcp. Add it once, for you only. The first time the app uses it, a browser opens: sign in to Barbwire and click Allow. No API key to copy.

Claude Code

Run this once. It adds Barbwire for you in every project.

claude mcp add --transport http --scope user barbwire https://barbwire.ai/mcp

Then type /mcp in Claude Code, pick barbwire and sign in.

Codex

Add it, then sign in:

codex mcp add barbwire --url https://barbwire.ai/mcp
codex mcp login barbwire

Cursor

Open this link with Cursor installed, or add the lines below to ~/.cursor/mcp.json.

Add Barbwire to Cursor

{
  "mcpServers": {
    "barbwire": {
      "url": "https://barbwire.ai/mcp"
    }
  }
}

Then open Cursor Settings → MCP and click Connect next to barbwire.

GitHub Copilot in VS Code

Run this once. It adds Barbwire to your own VS Code profile.

code --add-mcp '{"name":"barbwire","type":"http","url":"https://barbwire.ai/mcp"}'

Open Copilot Chat in Agent mode. When VS Code asks, allow it to sign in to Barbwire.

Claude (desktop and claude.ai)

Open Customize → Connectors, click Add, then Add custom connector.
Name it Barbwire, paste https://barbwire.ai/mcp and click Add.
Sign in to Barbwire and click Allow.
In a chat, open + → Connectors and turn Barbwire on.

What it can do

list_sites: Your sites, their personas, the last verdicts and the runs you have left.
test_site: Builds personas for a new site from what it says.
send_personas: Sends personas in. Each one uses one of your runs.
get_run: The verdict, every step with what they thought, and the screenshots.
list_issues: What stopped the personas, worst first, with the fix.
update_issue: Marks an issue fixed or ignored.
get_persona: Who a persona is: what they must see, their deal breakers and worries.
edit_persona: Changes a persona so the next runs test a truer buyer. Your team sees what changed and who changed it.

You stay in control

The app works as you, in your organization, and only after you click Allow.
Every persona it sends uses one of your runs, the same as a send from the app.
Runs it sends show “From an AI assistant” and your name, so your team sees who sent what.
Disconnect an app any time on the Deploy checks page, under AI assistants.