Guides

Why AI buyers should walk your site, what a report shows, how Barbwire compares, and how to run it on every change.

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  What is synthetic user testing?

  Why AI buyers should walk your site before real ones do, what the research says, and what to expect.

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  An example report

  One persona walks Linear's site: every step, the verdict, and the buying questions the site left open.

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  Barbwire compared

  UserTesting, Maze, Versive, Hotjar and others: what each one does, and what it costs.

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  Check every deploy with your personas

  Send your personas after each production deploy, and get an email when one stops buying.

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  Barbwire in your AI assistant

  Send personas from Claude, Codex, Cursor or GitHub Copilot, and fix what stopped them in the same chat.